Lead Scoring
Know Which Leads to Call First
Stop guessing which leads are worth your time. myday's automatic lead scoring tells you exactly who's ready to buy — so you can focus on closing deals.
The Lead Prioritization Problem
You have 100 leads in your CRM. Which ones should you call today?
No differentiation
Without scoring, every lead looks the same. You waste time on tire-kickers.
Leads go cold
Hot leads go cold while you chase unqualified prospects.
Busy but not closing
You feel busy but aren't closing deals. Sales becomes frustrating.
How myday Lead Scoring Works
We Analyze Lead Data
Every lead gets a score based on data completeness (email, phone, company), engagement signals, and custom criteria you define.
Scores Update Automatically
As leads engage (open emails, book meetings, visit your site), their score increases. Cold leads slowly decay. No manual work required.
You See Who to Call First
Sort your leads by score. Filter by "hot" leads. Your lead list becomes a prioritized work queue. High-score leads = high-value calls.
What Affects Lead Scores?
| Factor | Impact | Why It Matters |
|---|---|---|
| Email provided | +10 | Can be contacted directly |
| Phone provided | +10 | Higher intent than email-only |
| Company name | +5 | Business buyer vs. consumer |
| Deal value set | +15 | Indicates qualified opportunity |
| Meeting scheduled | +20 | Strong buying signal |
| Recent activity | +5 to +15 | Active engagement |
| Days since last contact | -5 per week | Cold leads decay |
You can customize scoring rules to match your sales process in Settings → Lead Scoring.
Lead Score Tiers
Incomplete data or no recent engagement. Nurture with content, don't prioritize for calls.
Good data, some engagement. Worth a call if you have time. May need more qualification.
Complete data, high engagement, recent activity. Call these leads first. They're ready to buy.
Lead Scoring: Enterprise vs myday
| Aspect | Enterprise CRMs | myday |
|---|---|---|
| Setup time | Weeks of configuration | Works out of the box |
| Requires | Admin or consultant | No technical skills |
| Customization | Complex rule builder | Simple, clear rules |
| Price for lead scoring | $50-100+/user extra | Included at $19/user |
Who Uses Lead Scoring?
Sales Teams
Prioritize daily call lists. Start each day knowing exactly which leads deserve your attention.
Solo Founders
When you're doing everything yourself, focus matters. Score tells you where to spend limited selling time.
Marketing Teams
Qualify marketing leads before passing to sales. Only send high-score leads for follow-up.
Sales Managers
Coach reps on lead quality. Ensure team focuses on qualified opportunities, not vanity metrics.
Start Prioritizing Your Leads Today
Lead scoring is included in every myday plan. Get started today, import your leads, and see who you should be calling first.
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