Pipedrive Pricing in 2026: Why It Keeps Going Up

If you've been a Pipedrive user for a few years, you've noticed: the price keeps climbing. What started as an affordable CRM for small teams now costs $49/user/month for basic automations. Here's what's happening—and what to do about it.

Pipedrive's Current Pricing (January 2026)

Let's look at what Pipedrive actually costs today:

* Based on published list prices as of January 2026. Visit provider websites for current pricing.

The Real Cost: Add-Ons You'll Need

But wait—there's more. Pipedrive charges extra for features most teams need:

A typical small team on Professional ($49/user) with LeadBooster and Campaigns is actually paying:

Why Pipedrive Pricing Keeps Increasing

Pipedrive was acquired by Vista Equity Partners in 2020 for $1.5 billion. Since then, the pricing strategy has shifted:

• Feature gating: Automations moved from Advanced to Professional tier
• Add-on proliferation: Features that were free are now paid extras
• Price increases: Annual price bumps across all tiers
• Minimum seats: Some plans now require minimum user counts

This is a common pattern when private equity acquires SaaS companies. The product is good, but the economics shift toward maximizing revenue per customer.

What Small Teams Actually Need

Here's the thing: most small sales teams (1-15 people) don't need enterprise features. They need:

• A visual pipeline to track deals
• Automations to save time on repetitive tasks
• Lead scoring to prioritize prospects
• Web forms to capture leads
• Booking pages to schedule meetings
• Basic reporting

On Pipedrive, getting all of this costs $49/user + $32.50 for LeadBooster = $81.50/user/month minimum.

Alternatives to Consider

If you're feeling the Pipedrive price squeeze, here are your options:

1. Stay on a Lower Pipedrive Tier

You can stay on Essential ($14/user), but you lose automations entirely. For many teams, that's a non-starter—automations are what make a CRM actually save time.

2. Switch to HubSpot Free

HubSpot has a free CRM, but it's limited. Automations require the $90/user/month Professional plan. You'll hit the same wall.

3. Try a Purpose-Built Alternative

Newer CRMs built specifically for small teams often include features that Pipedrive charges extra for. For example, myday includes automations, lead scoring, web forms, and booking pages at $19/user/month—no add-ons needed.

Cost Comparison: Pipedrive vs myday

* Based on published list prices as of January 2026. Visit provider websites for current pricing.

Should You Switch?

Switching CRMs is never fun. But if you're paying $200-300/month for Pipedrive and feeling like you're not getting enough value, it's worth exploring alternatives.

Ask yourself:

• Am I using features that justify the Professional/Power tier?
• Are the add-ons I'm paying for actually driving results?
• Could I get the same (or better) outcomes for less?

The sunk cost of being on Pipedrive shouldn't keep you paying 3-5x what you need to. Most CRMs (including myday) can import your Pipedrive data in minutes.

The Bottom Line

Pipedrive is still a good product. But the pricing has drifted away from small teams toward mid-market and enterprise. If you're a team of 1-15 people paying $200+/month, you're likely overpaying for features designed for larger organizations.

The CRM market has evolved. You have options now that didn't exist a few years ago—built specifically for teams your size, at prices that make sense.